Ubiquitous wanted to find out more about “hard to know” investors in London in order to understand how they can be effectively reached through taxi advertising.Ubiquitous wanted to:
Understand the key differences (including in investment portfolios) between those with an independent financial advisor and those withoutUnderstand what concerns investors have about the next 12 monthsAsk about media preferences including visibility of and attitude towards taxi advertisingHelp its clients better understand the value of taxi advertising when targeting this audienceUbiquitous used YouGov Recontacts to target 1,700 respondents who live or work in London and earn over £35,000 per annum– split by investors and non-investors. Read More...
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